Humanizing the Algorithm

In B2B tech and AI, the biggest barrier to adoption is trust. When Supio set out to show top-tier personal injury firms how their AI platform revolutionizes legal workflows, a standard product demo or transactional testimonial was never going to work. High-stakes attorneys don't buy hype. They respond to clarity, purpose, and real human impact.

As Director of Production at Victory Media, I apply the StoryBrand framework to build Empathy Machines: cinematic mini-documentaries engineered to move hearts first, so minds can open to the power of your product.

Partnering directly with Supio’s marketing team, we traveled the country to feature powerhouse legal titans like GLP Attorneys in Seattle, Hughes & Coleman in Kentucky, and Phillips Law Group in Phoenix. By positioning these elite attorneys as the heroes of their own stories and Supio as the essential guide elevating their practice, we created authentic, documentary-style films that bypass tech skepticism.

We ditched sterile studio setups and script-heavy talking points to capture raw, emotional resonance on location. The result? Unshakeable credibility and deep connection that drives decision-makers to action.