Amphenol Network Solutions · Product & Campaign
Hero product imagery and launch films for the fiber infrastructure inside the world's largest data centers.
Nobody thinks about what the internet looks like. The data centers at Meta, Google, Amazon run on fiber infrastructure most people will never see. Amphenol Network Solutions builds it.
My job: make engineers feel something about a fiber distribution frame. This industry runs on renderings and animations: perfect, sterile, lifeless. We went the other way: real product, real people, hands on hardware. Humanizing the infrastructure the internet runs on.
Product photography and hero marketing imagery for major brand campaigns and product launches. Product launch video and educational content for the engineers who spec this gear.
For over a decade I worked directly with product teams, engineering, and business development to get all three right at once: the visual language, the story, and the technical accuracy. This audience can spot a fake spec from across the globe — credibility was non-negotiable.
The rule for everything we made: sharp as the bleeding edge they walk along, but easy to understand. Especially the educational content. If an engineer can't follow it at 2 AM during a maintenance window, it failed.
Why it matters to you: 10 years inside deep-tech manufacturing taught me to translate engineering into desire without losing the truth. If I can make fiber frames cinematic and technically bulletproof, imagine what I do with your brand.
Product Launch
Some products you light bright. This one you light like the future depends on it — because it does.
Launch video for Amphenol's FiberVault: a hyperscale optical distribution frame packing 36,864 fibers, built for AI-era networks. Dark, brooding, edgy — just like the bleeding-edge tech it'll keep running.
Educational video
Nobody wants to watch training videos. So we stopped making them like training videos.
This is the full walkthrough for Amphenol's Outdoor Fiber Demarcation Box — the entire multi-step, multi-discipline install, built for every trade that touches the product. Engineers, installers, carrier and customer-side crews each get exactly their part, and nothing they don't need.
Simple, engaging, and it won't put you to sleep. In educational content, that's the whole ballgame.
